New Collection 2026

Beauty
Forged
in Gold

Richly pigmented formulas inspired by the warmth of the Middle East — crafted for skin that glows.

Shop the Collection

40K+

Happy Customers

4.9★

Average Rating

60+

Shades Available

Woman wearing Ajan luxury makeup with warm bronze tones and glowing skin

Velvet Lip Elixir

Amber Dusk

$38

Golden Hour Palette

12 Shades

$72

Silk Foundation

Warm Ivory

$55

Featured

Desert Rose Collection

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Ajan luxury makeup products arranged on a golden surface with warm lighting

Close-up of Ajan lipstick in a rich warm red shade

Model applying Ajan bronze eyeshadow palette

Est. 2019

Our Story

Born from the
warmth of the
desert sun

Ajan was born in 2019 from a simple belief: beauty formulas should celebrate the warmth of Middle Eastern skin tones, not work against them. Our founder, Nour Al-Rashid, spent four years developing pigments that translate beautifully on olive, tan, and deep complexions.

Every shade in our collection is tested across 40+ skin tones before release. No afterthoughts, no compromises — just makeup that was designed for you from the very first stroke.

✦Cruelty-Free

✦Dermatologist Tested

✦Long-Wear Formula

✦40+ Skin Tones

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Ajan Velvet Lip Elixir in deep amber shade on a cream background

Best Seller

Lips

Velvet Lip Elixir

$38

★4.9(1,247)

+4 shades

New

Eyes

Golden Hour Palette

$72

★4.8(893)

+4 shades

Ajan Silk Veil Foundation bottle with warm ivory shade swatch

Top Rated

Face

Silk Veil Foundation

$55

★4.7(2,108)

+4 shades

Real Reviews

What our customers say

Layla Al-Mansouri customer photo for Ajan testimonial

★★★★★

Velvet Lip Elixir

"The Velvet Lip Elixir in Amber Dusk stays on through a full day of meetings and dinner. I've tried luxury brands from Paris and New York — Ajan's pigmentation beats them all for my skin tone."

Layla Al-Mansouri

Beauty Influencer · Dubai, UAE

01 / 04

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